The views expressed here are my own and do not necessarily reflect the views of Citrix
Why
We now live in a world or era that is always on, digitally connected and contextual.
Users demand the same if not a BETTER user experience (UX) in there workplace or workspace environment as there UX at home with on-demand content, fibre broadband e.t.c is simple, fast, efficient, rich with an HD experience.
Deploying a next generation workplace strategy today in 2016 and beyond is fundamentally as critical as e-mail, unified communications e.g Skype4B vs. deploying your IT infrastructure for business continuity purposes in the unlikely event that disaster strikes.
Comparing The Same Holiday 21yrs Apart
So you maybe thinking well I don’t really gain anything from deploying a next generation or workspace in 2016 right?
Here is one of my own personal comparisons or one of the many ways I describe my workspace which for me is a mobile workspace.
It’s 1995 your on holiday with friends and family at the seaside and you want to watch a video at your seaside holiday home so you goto the video store and browse the movies by genres, select a few and perhaps buy some popcorn (fav your choice of course) and then rent a TV along with the VHS player. You take it home plug it in and watch the first movie happy times! It’s time for a quick comfort break select another bag of popcorn before starting the second movie and sure enough your off in 10-15 min more happy times!
It’s now 2016 this time it’s you on holiday at the seaside with your own children and there friends but there is NO video store anymore or you just don’t care to go out so instead your checking for 3/4G or Wi-Fi connectivity and how good it is, which you sort out some how 🙂 and now your browse then stream a few movies from the movie store on your tablets in some app (kids vs. you) and within a few min the kids are quiet and your off to the kitchen to microwave some of their favourite popcorn which your previously bought on the way at the supermarket to your holiday destination which now also equals happy times!
Outcome
Ultimately both holidays provided that feel good feeling with different but Rich & also HD experiences for there respective times but in today’s world we need to allow users to be agile, dynamic in the way that they want to work but still provide that UX that meets the old workplace or holiday experience along with today’s new digital rich & HD experiences.
What am I saying here?*
You need to bridge the divide or gap so to speak between those comming into the workforce today vs. those exsiting by implmenting a *software-defined workplace to enable workspaces that blend the best of 1995 and 2016 experiences together but working together smarter e.g use secure electronic form apps powered by EMM with workflows on a tablet vs. paper based static print outs (http://thinkbeforeprinting.org/) with comments on the side of the paper or the back which is then scanned to be sent via e-mail at the office.
Now you can fill-in the electronic form over a cup of coffee with your customer along with other employees at their premises discussing how much faster this process now is vs. the paper based approach over the telephone while you were back in the office and then coming to visit them once they downloaded the e-mail and scanned attachment on dial-up the previous day!
You could also undercover new business while building a better and stronger customer relationship. Finally if my holiday comparison between 1995 vs. 2016 to embrace a workspace doesn’t make sense to you then I’d encourage you to watch the embedded video below.
Citrix Helps You Say Yes